If there is been 1 immutable rule all over American television record, it's been community news. Practically from The instant the station initial signed on air, they started carrying area news the place sporting activities usually played A serious job. A lack of steady programming resources in these early yrs led many stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its to start with broadcast was an expert baseball match ("NBC Heritage", 2003). When acquiring local newscasts to fit their audience, these stations normally provided athletics and temperature. For example, in 1961 WKMG began its very first total-time news Division in Orlando. Newscasts incorporate Frank Vaught's athletics stories ("The background of," 2003).

Sports activities have held a dominant place in neighborhood news broadcasting for a number of many years, but current business trends have known as into query this position. Segmented audiences, switching demographics, and declining information profitability have pressured the station to reexamine its regional sports activities segment. “Sporting activities is one of the past parts of Tv set the place folks do issues the way they normally have,” claims television executive Elliott Wiser. “(Now) a different technique is needed” (Deggans, 2000).

Problem for Community Tv set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Challenge for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Modifying channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). TV 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Challenge for Regional TV Athletics

None of this is Great news for your area television sporting activities sector, that's more and more underneath scrutiny from station execs. Irrespective of its standard existence inside community newscasts, sports activities have very long been regarded as a "tuning" component. In accordance with a study from the Radio and tv Information Directors Foundation, only 31% of viewers reported they had been 'incredibly interested' in sports activities and 32% were being 'relatively intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest inside the weather conditions. "Sports are incredibly polarizing." claimed television news expert Brent Magid. “The bulk can settle for, leave, or despise” (Greppi, 2002).

Scientific studies have demonstrated that Women of all ages are far significantly less keen on sporting activities than Males (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. According to station news director Jim Church, "Telling a story when no-one is listening is just not a fantastic usage of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have decreased their allotted time. With regards to the working day with the 7 days (weekends have extra sporting activities time), sports segments have traditionally obtained among 3 and five minutes of nearby news coverage. Since amount is right down to about a minute. In 2002, Pittsburgh's KDKA cut the time for sports by just a few and a 50 % minutes for 3 hrs of reports. Other folks while in the market have applied new methods, like sports tales that emphasis far more on folks than scores or cater to some wider information viewers. "What we're trying to do now could be take care of sports activities as news," suggests KDKA information director Al Blinke. “We want to do something further than athletics” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 TV 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 스포츠중계 것”이라고 말했다.

Implications

Variations in community sports activities may be a mirrored image in the tremendous upheaval occurring all through broadcast information. In the event the sports sector is no more Secure, How about other news things? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) claimed, “[All of this] forces us to reexamine the [information] model.”

On a more immediate stage, changes from the neighborhood sporting activities sector immediately affect 1000s of aspiring sportscasters. Stations that are cutting down their commitment to athletics are also lowering their sporting activities workforce ranges, which impacts The work marketplace. A different information director mentioned, "[Athletics on newscasts] is dying." “We went from two full-time sportsmen to one entire-time, one accountable for the information a few times per week, and it had been a combat to remain there.”

Equally essential, alterations in just how sports are presented are forcing sports activities broadcasters to know new solutions. No longer can sportscasters give attention to scoring. They've got for making the presentation extra engaging for regular followers. This can be also critical for journalism educational facilities across the nation, which really need to doc what stations want during the sports sector and update their training curricula.

Will these modifications perform or persist? Sports activities journalist Chuck Finder (2002) commented within the modify in KDKA, “Allow’s reserve ultimate judgment until finally September, once the Steelers, higher education, and high school football seasons start in earnest. Then the station will probably be . There's an error in clock administration.”